As I wrote in my previous blog post, the most successful marketers are the ones who understand the importance of building a relationship with other marketers in their niche.
If you truly understand that, then the question that you might ask yourself right about now might be:
“How can I build a relationship with the marketers in my niche?”
I will suggest that it is the wrong question to ask, and it is the wrong approach to this matter.
Let me explain what I mean…
I am pretty sure that you have at least one good friend, and I am also pretty sure that you initially didn’t ask yourself the question:
“How can I build a relationship with this person?”
Am I wrong?
I don’t think so.
I am sure that everything was very spontaneous.
You and your friend saw each other, you started to talk, you saw that you have things in common, and then gradually your friendship has evolved until one day you both knew unconsciously that you are best friends.
This is why I am suggesting that the question:
““How can I build a relationship with the marketers in my niche?”
Is a wrong question to ask.
The ‘How’ implies that you are looking for a method, a plan of action, a step by step blueprint.
Yet, relationship doesn’t work this way.
Relationship is something natural, and doesn’t require step by step instructions – like instructions on how to build a blog, for example.
If you make relationship rigid by building action plans, then people will notice it and avoid you.
Many marketers contact me via email or on Facebook, and immediately ask me if I can promote their website.
By reading their emails I can see right away that their messages are not personal to me.
Here is an example: